Jo Klatt

The Braun Watches

DW 20 watch, chrome and black

Design by Dieter Rams, Dietrich Lubs, 1977. First digital LCD-Quartz watch by Braun with metal frame and metal wristlet.

 

DW 30 watch, chrome and black

Design by Dieter Rams, Dietrich Lubs, 1978. Rectangular and redeveloped digital LCD-quartz wrist watch with metal frame and leather wristlet. The DW 30 black version was not mass-produced.

 

AW 10 wrist watch, chrome and black

Design by Dietrich Lubs, 1989. First Braun analog quartz wrist watch. High-quality metal case and black leather wristlet.

 

AW 20 wrist watch, chrome and black

Design by Dietrich Lubs, 1990. Analog quartz wrist watch with date indication. High-quality metal case, without black plastic ring, with black leather wristlet.

 

AW 50 watch, platinum-upgraded and Titan Ceramic
Design by Dietrich Lubs. Platinum-upgraded 1991. Titan Ceramic 1992. Quartz watch in hardened high-quality metal case with date indication, black leather wristlet.

 

Hints for Collectors

Both digital LCD wrist watches are rated the most important Braun products of all time. Not many of the round, black versions have been produced, thus making them extremely rare and valuable. The rectangular DW 30 watch gathered a large crowd of admirers because of its excellent design. Here again the black version is considered an extremely rare type. Insiders will surely include it in their design collection.

 

The new analog AW 10, AW 20 and AW 50 watches will surely not meet these high collection standards since they are mostly used as give-aways in advertisement.

 

 

 

 

Source:
Klatt, J.: The Braun Watches. In: Design+Design 24, Hamburg 1992-1993, 21-27