- Braun Design:
The prerequisite for good design is a clear corporate concept defining design as a duty for the entire company.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Function:
The purpose is the starting point and the objective of each design for us.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Order:
Each design is only suitable for us if it follows an intelligent order.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Ergonomics:
Design is done for the people and has to consider the power, the size, the senses of human beings.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Simplicity:
Good design to us means: as little design as possible.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Balance:
Our design brings all individual elements into their correct proportion.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Accuracy:
There is no negligibility for a Braun designer.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Expression:
Good design is the expression of high quality, advanced technology, and innovative usage properties.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Innovation:
Our design breaks new ground because it considers technical development and changes in the behavior of human beings.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Togetherness:
Braun design puts everything in the context of a meaningful program.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
- Braun Design:
The prerequisite for good design is a clear corporate concept defining design as a duty for the entire company.
Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
