Hartmut Jatzke-Wigand
 


  • Braun Design:

    The prerequisite for good design is a clear corporate concept defining design as a duty for the entire company.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Function:

    The purpose is the starting point and the objective of each design for us.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Order:

    Each design is only suitable for us if it follows an intelligent order.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Ergonomics:

    Design is done for the people and has to consider the power, the size, the senses of human beings.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Simplicity:

    Good design to us means: as little design as possible.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Balance:

    Our design brings all individual elements into their correct proportion.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Accuracy:

    There is no negligibility for a Braun designer.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Expression:

    Good design is the expression of high quality, advanced technology, and innovative usage properties.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Innovation:

    Our design breaks new ground because it considers technical development and changes in the behavior of human beings.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Togetherness:

    Braun design puts everything in the context of a meaningful program.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Braun Design:

    The prerequisite for good design is a clear corporate concept defining design as a duty for the entire company.

    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
Design+Design
Design+Design
Dr. Fritz Eichler
Braun documents reports
Design Architecture
Brionvega S.p.A.
Bose Corporation
Max Braun's shaver
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