Hartmut Jatzke-Wigand
 


  • Braun Design:
    The prerequisite for good design is a clear corporate concept defining design as a duty for the entire company.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Function:
    The purpose is the starting point and the objective of each design for us.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Order:
    Each design is only suitable for us if it follows an intelligent order.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Ergonomics:
    Design is done for the people and has to consider the power, the size, the senses of human beings.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Simplicity:
    Good design to us means: as little design as possible.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Balance:
    Our design brings all individual elements into their correct proportion.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Accuracy:
    There is no negligibility for a Braun designer.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Expression:
    Good design is the expression of high quality, advanced technology, and innovative usage properties.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Innovation:
    Our design breaks new ground because it considers technical development and changes in the behavior of human beings.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Togetherness:
    Braun design puts everything in the context of a meaningful program.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
  • Braun Design:
    The prerequisite for good design is a clear corporate concept defining design as a duty for the entire company.
    Dr. Fritz Eichler (Braun AG), Vorstand Gestaltung, annual report 1972/73
Design+Design
Design+Design
Dr. Fritz Eichler
Braun documents reports
Design Architecture
Brionvega S.p.A.
Bose Corporation
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